What type of color printing are you really buying?
The first question and most important question that you must ask your book printer:
Do you use ink jet printers or toner-based printers?
Here’s the difference:
Inkjet printing is usually sold as Standard Color or Economy Color. It uses a technology where ink is literally sprayed on the page. Think of hundreds of inkjet heads in rows. As the paper passes beneath, these heads spray various amounts of color to build up the ink coverage. This is definitely not recommended for any books with color pictures or graphics. It’s virtually impossible to get crisp, precise photo-quality images. Inkjet printing is a low-cost printing process usually reserved for cheap advertisement printing like supermarket coupons.
Toner based printing is usually sold as Premium Color. BookBaby color printing is 100% toner-based printing. We have HP Indigo presses in our shop, the best of the best in new color printing technology. The HP Indigo presses use HP ElectroInk technology that produces images on a blanket using electronically charged particles in the liquid ink. The blanket acts as a shock absorber to ensure even ink transfer to the paper. The result is superior, photo-quality image printing on every page.